MandamusMandamus.
For founder-led law firms · California & New York

Marketing that
respects the practice.

Inbound client systems for boutique law firms. SEO, LinkedIn, and content that sounds like the attorney, not a press release. Bar-compliant in CA and NY.

Book a strategy call See services
Founder-led·Bar-compliant·CA & NY·By referral only
57%
of clients research a lawyer
online before reaching out
Clio 2023 Legal Trends Report
4×
more decision-makers vet
professional services on LinkedIn
LinkedIn B2B Institute, 2023
90
days to a working inbound
pipeline, start to finish
Mandamus engagement standard
The problem

You went solo to take control of your practice. But if referrals decide your caseload, you just traded one boss for another.

Referrals are flattering, fast, and free. They also dictate your cases, your clients, and your reputation. You started your own firm to make those decisions yourself.

The clients you actually want, founders, general counsel, executives, builders, are researching before they ever ask for a referral. They search, they scroll, they ask AI. By the time someone makes the introduction, the shortlist is already half-built.

Whoever's been showing up with a clear point of view has the inside track.

You are your firm's best advocate. The job is getting your voice, your expertise, and your perspective in front of the right clients on a deliberate cadence, so the next call you take is one you wanted.

That is what Mandamus does.

What we do

Three systems that compound.

01

SEO that ranks for real intent

Practice area pages, location pages, and long-form guides built around keywords your ideal clients actually type into Google when they have a problem.

02

LinkedIn that sounds like you

Ghostwritten posts in the attorney's own voice. We study your transcripts, your deposition style, your sense of humor. The post reads like you wrote it on the train home.

03

Content that earns trust

Guides, FAQs, and explainers that answer the exact questions prospects ask before they will pay a retainer. Every piece is bar-compliant and attorney-approved.

Boutique firms do not lose to BigLaw on talent. They lose because the buyer never hears them think.

The Mandamus Thesis
Free guide

The LinkedIn Playbook for Boutique Attorneys

The three-post-per-week system, bar-compliant content frameworks, and the two metrics that predict whether consults are coming. Free. No fluff.

Download the free guide
Who we work with

A narrow, deliberate client list.

We take on a small number of boutique firms each quarter, in California and New York. Typically founder-led, between one and fifteen attorneys, practicing startup and venture counsel, IP and trademark, or the startup-adjacent edges of tax and bankruptcy (QSBS, 83(b), wind-downs, ABCs). If your firm is in CA or NY and the founder still makes the marketing decisions, you are probably a fit.

Tell us about your firm

Insights

Playbooks for founder-attorneys.