Three engagements. Fixed scope. No retainer babysitting.

1. The SEO Foundation

A complete overhaul of your site's organic presence. We build the pages that compound for years, fix the technical issues that are capping your traffic, and ship content that ranks for the queries your prospects are actually typing.

What is included

• Ahrefs-backed keyword research specific to your practice areas and geography
• Practice area page rewrites with schema markup and FAQ sections
• Location pages for your primary California markets
• Technical SEO audit: Core Web Vitals, canonicals, internal linking, sitemap
• Google Business Profile optimization and review generation system
• Twelve to twenty pieces of long-form content over the first 90 days

Timeline

90 days to foundation. Results typically show in months four through nine, when Google has crawled and indexed the new content and the link authority catches up.

2. LinkedIn Ghostwriting

We write three posts a week in the attorney's own voice. Before we publish a single word, we study four to eight hours of the attorney's existing content: podcast appearances, CLE talks, firm blog posts, LinkedIn history, even deposition transcripts when they are public. We build a voice profile. Then every draft is calibrated against that profile.

Why this works

LinkedIn rewards specificity and voice. Generic legal thought leadership performs badly. Posts that sound like a specific person, with a specific opinion, written in the cadence of their actual speech, outperform the average legal post on LinkedIn by a wide margin. The goal is not virality. The goal is being top-of-mind for the founder or GC who needs counsel six weeks from now.

Compliance

Every draft runs through a California Rule of Professional Conduct 7.1 through 7.5 compliance check before it reaches the attorney for approval. No comparative superlatives, no guarantees of results, no fabricated testimonials.

3. The Inbound System

The full stack. SEO Foundation plus LinkedIn Ghostwriting, plus an intake and nurture layer: a clear consultation flow, a short email sequence for leads who are not ready yet, and monthly reporting that ties inbound activity to actual consults booked.

For firms that want one thing off their plate

This is the engagement most of our clients end up on within the first two quarters. It is the most efficient because every channel reinforces every other channel. LinkedIn posts become blog posts. Blog posts become newsletter issues. Newsletter issues get cited in ChatGPT answers. All of it compounds.