MandamusThree engagements. Fixed scope. No retainer babysitting.
We picked three service shapes because they are the three that actually move the needle for boutique California and New York firms. Everything else is a distraction.
1. The SEO Foundation
A complete overhaul of your site's organic presence. We build the pages that compound for years, fix the technical issues that are capping your traffic, and ship content that ranks for the queries your prospects are actually typing.
What is included
- Ahrefs-backed keyword research specific to your practice areas and geography
- Practice area page rewrites with schema markup and FAQ sections
- Location pages for your primary California and New York markets
- Technical SEO audit: Core Web Vitals, canonicals, internal linking, sitemap
- Google Business Profile optimization and review generation system
- Twelve to twenty pieces of long-form content over the first 90 days
Timeline
90 days to foundation. Results typically show in months four through nine, when Google has crawled and indexed the new content and the link authority catches up.
2. LinkedIn Ghostwriting
We write three posts a week in the attorney's own voice. Before we publish a single word, we study four to eight hours of the attorney's existing content: podcast appearances, CLE talks, firm blog posts, LinkedIn history, even deposition transcripts when they are public. We build a voice profile. Then every draft is calibrated against that profile.
Why this works
LinkedIn rewards specificity and voice. Generic legal thought leadership performs badly. Posts that sound like a specific person, with a specific opinion, written in the cadence of their actual speech, outperform the average legal post on LinkedIn by a wide margin. The goal is not virality. The goal is being top-of-mind for the founder or GC who needs counsel six weeks from now.
Compliance
Every draft runs through a California Rules of Professional Conduct 7.1 through 7.5 and the New York Rules of Professional Conduct 7.1 through 7.5 compliance check before it reaches the attorney for approval. No comparative superlatives, no guarantees of results, no fabricated testimonials.
3. The Inbound System
The full stack. SEO Foundation plus LinkedIn Ghostwriting, plus an intake and nurture layer: a clear consultation flow, a short email sequence for leads who are not ready yet, and monthly reporting that ties inbound activity to actual consults booked.
For firms that want one thing off their plate
This is the engagement most of our clients end up on within the first two quarters. It is the most efficient because every channel reinforces every other channel. LinkedIn posts become blog posts. Blog posts become newsletter issues. Newsletter issues get cited in ChatGPT answers. All of it compounds.
Book a 30-minute strategy call
We work with a limited number of CA and NY boutique firms per quarter. If there is a fit, we will tell you on the call. If there is not, we will tell you that too.
Schedule callFrequently Asked Questions
What does Mandamus Marketing do?
Mandamus Marketing specializes in inbound client systems for boutique, founder-led law firms. We offer three core services: SEO Foundation (organic search optimization with technical audits and long-form content), LinkedIn Ghostwriting (attorney-voiced posts written 3x weekly), and The Inbound System (the full stack combining SEO, LinkedIn, and lead nurture). Our work is bar-compliant in California and New York and designed specifically for founder-attorneys who want to build a public voice without sounding like a press release.
Which law firms does Mandamus work with?
We work with boutique, founder-led law firms in California and New York with between one and fifteen attorneys. Typical practice areas include startup and venture counsel, IP and trademark, and the startup-adjacent edges of tax and bankruptcy (QSBS, 83(b), wind-downs, ABCs). We work with a limited number of firms per quarter and prioritize founders who still make their own marketing decisions and want to build inbound client channels.
Is Mandamus Marketing a law firm?
No. Mandamus Marketing is a marketing agency, not a law firm. We provide marketing services only, including SEO, content strategy, LinkedIn ghostwriting, and inbound lead system design. We are not licensed to practice law and do not provide legal advice. All content we produce is attorney-reviewed and bar-compliant before publication.
How does Mandamus stay compliant with California and New York bar advertising rules?
Every piece of content we produce, including LinkedIn posts and blog content, runs through a California Rules of Professional Conduct 7.1 through 7.5 and New York Rules of Professional Conduct 7.1 through 7.5 compliance check before it reaches the attorney for approval. We never use comparative superlatives, guarantees of results, or fabricated testimonials. Our LinkedIn ghostwriting and content strategy respect state bar regulations while still allowing attorneys to build a distinctive public voice.
What makes Mandamus different from other legal marketing agencies?
Most legal marketing is built for BigLaw. We focus exclusively on boutique, founder-led firms. We treat your voice as your competitive advantage. Instead of generic thought leadership, we study your existing content, your deposition transcripts, your podcast appearances, and your writing style. The result is LinkedIn posts and content that sound like you wrote them, not like a marketing agency. We also focus on the three channels that actually move the needle for boutique firms: organic search, LinkedIn, and inbound lead systems.
Where is Mandamus Marketing based?
Mandamus Marketing is based in Los Angeles, California. We work exclusively with boutique law firms in California and New York.