MandamusMandamus.
For founder-led law firms · California & New York

Marketing that
respects the practice.

Inbound client systems for boutique law firms. SEO, LinkedIn, and content that sounds like the attorney, not a press release. Bar-compliant in CA and NY.

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Founder-led·Bar-compliant·CA & NY·By referral only
87%
of legal buyers research
before they call
3×
higher win rate when an
attorney has a public voice
90d
to a working inbound
pipeline, start to finish
The problem

You went solo to take control of your practice. Then you handed it back to word of mouth.

Most boutique firms grow through referrals. Referrals are flattering, fast, and free. They also decide for you which matters land on your desk, which clients you spend the next eighteen months with, and which kind of work defines your reputation. The whole point of starting your own firm was to make those decisions yourself.

The buyers you actually want, founders, general counsel, executives, families with real exposure, are doing their hiring research before they ever ask for a referral. They read, they scroll, they search, they ask AI. By the time someone makes the introduction, the shortlist is already half-built. Whoever has been showing up in those rooms with a clear point of view has the inside track.

You are the best advocate your firm has. The job is getting your voice, your expertise, and your perspective in front of the right clients on a deliberate cadence, so the next call you take is one you wanted.

That is what Mandamus does.

What we do

Three systems that compound.

01

SEO that ranks for real intent

Practice area pages, location pages, and long-form guides built around keywords your ideal clients actually type into Google when they have a problem.

02

LinkedIn that sounds like you

Ghostwritten posts in the attorney's own voice. We study your transcripts, your deposition style, your sense of humor. The post reads like you wrote it on the train home.

03

Content that earns trust

Guides, FAQs, and explainers that answer the exact questions prospects ask before they will pay a retainer. Every piece is bar-compliant and attorney-approved.

Boutique firms do not lose to BigLaw on talent. They lose because the buyer never hears them think.

The Mandamus Thesis
Who we work with

A narrow, deliberate client list.

We take on a small number of boutique firms each quarter, in California and New York. Typically founder-led, between one and fifteen attorneys, practicing startup and venture counsel, IP and trademark, or the startup-adjacent edges of tax and bankruptcy (QSBS, 83(b), wind-downs, ABCs). If your firm is in CA or NY and the founder still makes the marketing decisions, you are probably a fit.

Tell us about your firm

Insights

Playbooks for founder-attorneys.